Kyriakos Kagialoglou
OTE group
Digital Marketing Manager
Two - day Digital Marketing Conference
ECDM Expo 2023, Digital Marketing Conference
/ September, Saturday 23 & Sunday 24, 12:00 - 17:30 @ Stage A
The Conference of the year on Digital Marketing
More than 30 international speakers
The international two-day Digital Marketing Conference at ECDM Expo, which will take place on September 23 and 24, 2023, is the largest event of the industry in Southeastern Europe.
For the first time, two days will be dedicated exclusively to new technologies and innovations related to Digital Marketing.
The event has established itself as the Digital Marketing conference of the year in the wider geographical region, where market leaders and experts share their experiences, strategies and best practices and reveal the trends of the industry.
For the first time, two days will be dedicated exclusively to new technologies and innovations related to Digital Marketing.
The event has established itself as the Digital Marketing conference of the year in the wider geographical region, where market leaders and experts share their experiences, strategies and best practices and reveal the trends of the industry.
/ Conference Topics
Conference Agenda
During the 2-day conference on Digital Marketing will be presented the latest international trends and tools, in attracting online customers, as well as the global trends.
Strategies, case studies and success stories will be presented, on advertising platforms, social media, retail media, content marketing, influencer marketing and much more.
Strategies, case studies and success stories will be presented, on advertising platforms, social media, retail media, content marketing, influencer marketing and much more.
Conference fields of exploration
Web 3.0 & Metaverse
Social Media & Community Marketing
Marketplaces advertising
Artificial Intelligence
Omnichannel & Inbound
Cookieless Targeting era
Data, Content, Personalization
Virtual and Augmented Reality
The future of Web Search
Some Speakers of the 2023 Conference
Ruben van Eijk
Meta
Head of Creative Shop CEE
Thymios Kostakis
Fais Group of Companies
Head of Digital Marketing
Head of Digital Marketing
Diana Birba
The Coca-Cola Company
Brand Director Tea Europe
Brand Director Tea Europe
Nikos Syrios
Rakuten Viber
Advertising Sales Manager, CEE
Daniel Trost
Microsoft Advertising
Channel Partner Sales Director MEA & CEE
Channel Partner Sales Director MEA & CEE
Manos Nikolopoulos
OPAP
Online Data Analytics Supervisor
Sofia Tsempera
AB Vassilopoulos
Digital Communication & Brand PR Supervisor
Digital Communication & Brand PR Supervisor
Iason Trigonis
Advengers
Business Unit Director
Business Unit Director
Stavros Kakouros
The Coca-Cola Company
Human Insights Director Europe
Human Insights Director Europe
John Karalis
Netsteps
CEO
CEO
Dr. Michael Sarantinos
Member of Board, iab Hellas
Founder & MD, Steficon
Founder & MD, Steficon
Tom Kolokithas
VRARA
President of the Greek chapter
President of the Greek chapter
Marily Mitropoulou
Google EU
Senior App Growth Manager
Senior App Growth Manager
Karolina Mizan
IKEA
Digital Marketing Executive
Digital Marketing Executive
Veronika Braun
Delivery Hero SE
Senior Director, Product Operations
Senior Director, Product Operations
Garry Ryan
Hubspot
Managing Partnerships - CE Europe
Managing Partnerships - CE Europe
Elena Dedoussi
BREITLING
Marketing Manager Hellas
Maxim Korseko
Meta
Group Director Ecommerce, Central & Eastern Europe
Group Director Ecommerce, Central & Eastern Europe
Costantino Roselli
NTZNS
Founder and Chief Metaverse Officer
Georgi Georgiev
Releva
Co-founder and CEO
Co-founder and CEO
Dino Kulic
Rakuten Viber
Sales Manager, CEE
Sales Manager, CEE
Despina Varouti
Google Customer Solutions, EMEA
Senior Account Manager
Senior Account Manager
Cosmin Costea
theMarketer
VP of Sales CEE
Stefanos Karagos
XPLAIN
Founder & CEO
Founder & CEO
Harris Takas
efood
General Manager - Quick Commerce
2023 Digital Marketing Conference Sponsors
Main Sponsors
Digital Marketing Conference Agenda
Zappeion, Stage A
Day 1 - September 23 - Session 1 - 12:00 - 14:00
Dr. Michael Sarantinos, Member of iab Hellas Board - Founder & MD, Steficon
Dr. Michael Sarantinos, Member of iab Hellas Board - Founder & MD, Steficon
Head of Creative Shop CEE, Meta
12:20 - The Future of Connection
Kyriakos Kagialoglou, Digital Marketing Manager, OTE group
12:40 - The challenge of maintaining creativity in advertising in an age of Artificial Intelligence
Kyriakos Kagialoglou, Digital Marketing Manager, OTE group
Thymios Kostakis, Head of Digital Marketing, Fais Group of Companies
Karolina Mizan, Digital Marketing Executive, IKEA
Karolina Mizan, Digital Marketing Executive, IKEA
Daniel Trost, Channel Partner Sales Director MEA & CEE, Microsoft Advertising
13:40 - The rise of Microsoft Advertising / Bing powered by AΙ
Moderator: Dimitris Mallas
Break 14:00 - 15:30
Day 1 - Session 2 - 15:30-17:30
Veronika Braun, Senior Director, Product Operations, Delivery Hero SE
15:30 - Delivering Profits: New Channels for Growing Revenue & Connecting to Consumers
Veronika Braun, Senior Director, Product Operations, Delivery Hero SE
Harris Takas, General Manager - Quick Commerce, efood
15:30 - Delivering Profits: New Channels for Growing Revenue & Connecting to Consumers
Maxim Korseko, Group Director Ecommerce, Central & Eastern Europe, Meta
Maxim Korseko, Group Director Ecommerce, Central & Eastern Europe, Meta
Manos Nikolopoulos, Online Data Analytics Supervisor, OPAP
16:10 - Unlocking the 4 levels of AI powered Digital Marketing
Stefanos Karagos, Founder and Information Scientist, XPLAIN
16:30 - AI will Not Replace You. People using AI will
Stefanos Karagos, Founder and Information Scientist, XPLAIN
Garry Ryan, Managing Partnerships, CE Europe, Hubspot
Elena Dedoussi, Marketing Manager Hellas, BREITLING
17:10 - From global to local – building customer’s experience
Elena Dedoussi, Marketing Manager Hellas, BREITLING
Moderator: Dimitris Mallas
End of Day 1
Day 2: September 24 - Session 1 - 12:00-14:00
Marily Mitropoulou, Senior App Growth Manager, Google EU
12:00 - Supercharge Growth with Your App: Driving profitability, Future-proofing your business and Unlocking Growth with Google AI
Marily Mitropoulou, Senior App Growth Manager, Google EU
Georgi Georgiev, Co-founder and CEO, Releva
12:20 - How to immediately unlock 35%+ more revenue for your eCommerce business
Nikos Syrios, Advertising Sales Manager CEE, Rakuten Viber
12:40 - Messaging Apps: The Future of E-Commerce
Nikos Syrios, Advertising Sales Manager CEE, Rakuten Viber
Dino Kulic, Sales Manager CEE, Rakuten Viber
12:40 - Messaging Apps: The Future of E-Commerce
Costantino Roselli, Founder and Chief Metaverse Officer, NTZNS
13:00 - From Citizens to Netizens: The Evolution of Consumer Behavior in the Metaverse Era
Costantino Roselli, Founder and Chief Metaverse Officer, NTZNS
John Karalis, CEO, Netsteps
13:20 - Why profits are going down & how to get back on track
Tom Kolokithas, President of the Greek chapter, VRARA
13:40 - The growing role of VR & AR in E-commerce
Tom Kolokithas, President of the Greek chapter, VRARA
Moderator: Dimitris Mallas
Break 14:00 - 15:30
Day 2 - Session 2 - 15:30-17:30
Despina Varouti, Senior Account Manager, Google Customer Solutions, EMEA
15:30 - Supercharge your digital strategy using Video
Despina Varouti, Senior Account Manager, Google Customer Solutions, EMEA
Cosmin Costea, VP of Sales CEE, theMarketer
15:50 - Futureproof your business and sell more with less by keeping your customers close
Iason Trigonis, Business Unit Director, Advengers
16:10 - Mastering the future of Digital Marketing: 3 + 1 Trends that revolutionize E-commerce
Iason Trigonis, Business Unit Director, Advengers
Sofia Tsempera, Digital Communication & Brand PR Supervisor, AB Vassilopoulos
16:30 - Building Strong Brand Communities on Social Media: The Future of Community Marketing
Diana Birba, Brand Director Tea Europe, The Coca-Cola Company
16:50- Coca-Cola's AI-Powered Marketing: Crafting Unforgettable Digital Experiences for Consumer Engagement and Growth
Diana Birba, Brand Director Tea Europe, The Coca-Cola Company
Stavros Kakouros, Human Insights Director Europe, The Coca-Cola Company
16:50 - Coca-Cola's AI-Powered Marketing: Crafting Unforgettable Digital Experiences for Consumer Engagement and Growth
Moderator: Dimitris Mallas
- END -
Conference Sponsors Benefits
Option 1 | Main Sponsor
€ 4.000
- Main Sponsor Benefits:
- 1. Logo at ratio 1/1 with the indication “Main Sponsor”, on the event page
- 2. 4 Tickets for the conference
- 3. 2 Rollup Banners 2m high x 80cm wide, in a prominent position in the room. The exact placement is at the sole responsibility of the organizers.
- 4. Promotion material (brochure) placement on the tables of the event.
Option 2 | Sponsor
€ 2.700
- Sponsor Benefits:
- 1. Logo at ratio 1/2 with the indication Main Sponsor, on the event page
- 2. 2 Tickets for the conference
- 3. 1 Rollup Banner 2m high x 80cm wide, in a prominent position in the room. The exact placement is at the sole responsibility of the organizers.
Option 3 | Supporter
€ 1.500
- Supporter Benefit:
- 1. Logo at ratio 1/3 with the indication Main Sponsor, on the event page
Snapshots from the 2022 Conference
/ Who should attend
eCommerce Executives
Retailers
Marketing Executives
/ Who should attend
eCommerce Executives
Retailers
Marketing Executives
/ Digital Marketing Conference
Price List
01
Regular Ticket 248€
- Net Price 200€ + VAT 24% Total Price 248€
- The following are included in the ticket price:
- Participation for both days at the eCommerce Conference
- 1 Coffee break per day
- Conference material (incl. conference bag & pen, notepad)
- Τranslation service
02
02
Early Bird (until July 31, 2023) 198,4€
- Net Price 160€ + VAT 24% Total Price 198,4€
- The following are included in the ticket price:
- Participation for both days at the eCommerce Conference
- 1 Coffee break per day
- Conference material (incl. conference bag & pen, notepad)
- Τranslation service
03
03
Silver Pass 372€
- Net Price 300€ + VAT 24% Total Price 372€
- The following are included in the ticket price:
- Participation at the Digital Marketing Conference
- Participation at the eCommerce Conference
- 1 Coffee break per day
- Conference material (incl. conference bag & pen, notepad)
- Τranslation service
- *Note that both Conferences are to be held at the same time, in different conference halls
