Main Conference

Greek eCommerce Association

Greek eCommerce Officials

eBay

Global eCommerce Leaders

International Experience

Large Accounts Best Practices

  • 01
    Greek eCommerce Officials
    Greek eCommerce Association
  • 02
    Global eCommerce Leaders
    eBay
  • 03
    Large Accounts Best Practices
    International Experience

/ The Main Conference of
ECDM Expo

The conference of the year on
eCommerce & Digital Marketing

/ Conference Topics

Main Conference Agenda

For the first time, the conference topics will be divided into the "horizontal" and the "vertical" approach.

As in previous years, during the horizontal approach will be presented the latest developments in the four key pillars that bring eCommerce success.

This year, we are adding the vertical approach on specific segments of eCommerce. Strategic topics and successful case studies will be presented, in the segments of Fashion, Health & Beauty, Home & Garden, Food, Beverages and online Super Markets.

Horizontal Topics

eCommerce
trending

The ecommerce world is becoming increasingly competitive. No matter how mature your ecommerce store is right now, if you don’t keep up with ecommerce trends and take advantage of them, you’ll risk falling drastically behind. You need to keep looking ahead to ensure future success and stay ahead of your competition.

 Mobile shopping
 Evolving role of Social Media
 Blockchain tech
 Augmented reality & AI
 Overseas selling

Digital
payments

Fast and secure payments. The evolution of contactless, mobile and the crypto alternatives. The role of «generation Z» (born between 1995 and 2012) that doesn't know life without digital devices and services, as well as (high-speed) Internet. The involvement of Facebook that launches its cryptocurrency, Lira stablecoin.

→ Mobile payments
→ Fintech, Cryptos and Stablecoins
→ Contactless
→ E-wallets
→ Generation Z wave

Platforms &
experience

Different businesses have different needs depending on their size, business model, sales volume, and a variety of other factors. Which is the best solution? Dive into the building, design, customization and personalization space, to discover how to leverage the trends to drive success.

→ Best picks and practices
→ Customizing & expanding
→ UX & UI
→ Conversational Design
→ Personalization

Digital Marketing

An effectively executed marketing and advertising campaign can serve the needs of any business and increase the demand for the product or service that they offer. If you want to go where the people are, you need to be active online. The influence of the digital landscape, is critical for your business.

→ SEO & Content Marketing
→ Social media
→ Omnichannel
→ Marketing Automation
→ AI

Transport & Logistics

The state of the logistics industry is evolving. Technology allows businesses to work smarter and faster, in order to reach their customers effectively, maximize opportunities and reduce risk when entering or building presence in international markets.

→ International Shipping
→ B2B2C
→ Direct to Consumer
→ Digitalization
→ Green & Elastic Logistics

Vertical Topics

Fashion

Online sales are also growing rapidly in the fields of clothing, footwear and accessories. Industry leaders are pushing on e-commerce, but what are the benefits to consumers and retailers, and how much does the fashion industry need e-commerce?

Health & Beauty

Traditional retail markets, such as cosmetics and parapharmaceuticals, are being "surrendered" to e-commerce! What are the best practices and how do you gain the trust of the consumers?

Home & Decoration

Home & Decoration products became even more important for everyone, after the recent adventure due to the pandemic. The neuralgic space of home and garden items is gaining more and more ground in e-commerce. How to persuade consumers to... welcome to their home the e-retailers?

F & B

The explosive increase in sales in the grocery market is not temporary. Consumers show an increased preference for e-shopping from online super markets. Is it a game only for big players and how can smaller businesses earn a share of the market pie?

Some of our 2019 Main Conference Speakers

Arlando Velho

Arlando Velho

ChannelAdvisor



Senior Sales Account Executive & Team Lead
 

Kathleen Jaedtke

Hubspot



Regional Marketing Lead DACH

Kathleen Jaedtke

Anthony Ng Monica

Anthony Ng Monica

Swogo



CEO

Federico Oliveri

Federico Oliveri

Socialbakers





Customer Program Manager, France & UK

Kiril Dinov

Retargeting.biz



CCO

Rares Banescu

Lorraine Higgins

Lorraine Higgins

MKC communications



Director of Strategy and Public Policy

Demetris Stefani

Hivebreed Ltd



Director, Digital Strategist

Demetris Stefani

Anne Tempelmeier

Anne Tempelmeier

HubSpot



UX design & Research

Luca Brighenti

B4Bind



CEO & Co-Founder, Entrepreneur

Luca Brighenti

Stefanos Karagos

XPLAIN



CEO & Awarded Innovator, Founder

Stefanos Karagos

Pavlo Kuznyetsov

Pavlo Kuznyetsov

Zalando



Product Manager (Martech)

Αndraž Štalec

Red Orbit



CEO, Founder & organizer of inOrbit

Αndraž Štalec

Anna Pelkin

Anna Pelkin

eBay



Head of Business Development – eBay Israel, Emerging Europe and Africa

Fraidaki Katerina

Greek eCommerce Association



President

Fraidaki Katerina

Hristo Radichev

Hristo Radichev

Mediapost Hit Mail-Balkan eCommerce



Country Manager, Mediapost Hit Mail - Co-founder, Balkan eCommerce

Aleksandra Beyer Nunes

Aleksandra Beyer Nunes

Economist



Global Programmatic Manager, The Economist Group

Samet Ensar Sari

Altavia Dekatlon



Senior Advisor, Altavia - Consultant, Investor

Samet Ensar Sari

Nidhi Arya

Nidhi Arya

Zalando



Senior Product Manager

2019 Main Conference Sponsors

Main Sponsors
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Sponsors
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/ Who Should Attend

eCommerce Executives

Retailers

Marketing Managers

/ Who Should Attend

eCommerce Executives

Retailers

Marketing Managers

/ Main Conference Price List

01

Regular Ticket 148€

  • Net Price 120€ + VAT 24% Total 148,8€.
  • The following are included and covered in the ticket price for participating at the Conference:
  • - Participation for both days of the Conference
  • - 1 coffee break per each day
  • - Conference materials (incl. conference bag & pen, notepad)
  • *All speeches will be given in English. There will be simultaneous translation.

02

02

Member ticket (GR.EC.A) 124€

  • Net Price 100€ + VAT 24% Total 124€.
  • The following are included and covered in the ticket price for participating at the Conference:
  • - Participation for both days of the Conference
  • - 1 coffee break per each day
  • - Conference materials (incl. conference bag & pen, notepad)
  • *All speeches will be given in English. There will be simultaneous translation.

03

03

Early Bird (until 14/2/2021) 124€

  • Net Price 120€ + VAT 24% Total 148,8€.
  • The following are included and covered in the ticket price for participating at the Conference:
  • - Participation for both days of the Conference
  • - 1 coffee break per each day
  • - Conference materials (incl. conference bag & pen, notepad)
  • *All speeches will be given in English. There will be simultaneous translation.

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