
We have officially reached the 8th eCommerce & Digital Marketing Expo SE Europe (ECDM Expo SEE 2026), taking place at theFaliro Sports Pavilion, "Tae Kwon Do" on June 5th & 6th, 2026.
ECDM Expo SEE 2026 is more than just an exhibition; it is "ground zero" for the market's transition into the new era of Artificial Intelligence. With AI as its central theme, the event highlights how smart algorithms are ceasing to be a "futuristic scenario" and are becoming the essential tool for survival and growth.
1. AI in Physical and e-Commerce: The Phygital Bridge
The most significant shift brought by AI—which will dominate the ECDM Expo—is the blurring of boundaries between the physical and the digital store.
In the Physical Store: AI transforms the space through technologies such as In-store Analytics. By using cameras and sensors, retailers can analyze the customer journey, optimize product placement, and implement "smart" shelves that provide real-time inventory updates.
In the Online Store: We are moving from simple search to Predictive Commerce. AI anticipates what customers want before they even search for it, while AI Chatbots no longer just answer questions but act as personal stylists or shopping consultants, dramatically increasing conversion rates.
2. Marketing & Digital Marketing: The Age of Hyper-Personalization
In the field of Marketing, AI is changing the rules of the game by enabling more direct and relevant communication.
Generative AI in Content Creation: Brands are now utilizing AI tools to instantaneously produce hundreds of ad variations, copy, and banners, tailored to the specific interests of each individual user.
Media Buying & Optimization: Decisions regarding the allocation of every digital marketing euro are now handled by algorithms that analyze billions of data points in real-time, ensuring maximum ROI.
Furthermore, marketers can now "read" consumer sentiment on social media and adjust their campaigns instantly, preventing crises or capitalizing on emerging trends.
AI Zone @ ECDM Expo 2026
ECDM Expo SEE 2026 features a dedicated AI Zone, where visitors can experience live demos of tools that:
- Reduce operational costs.
- Automate Logistics.
- Enhance marketing effectiveness.
- Improve Customer Experience.
The message of this year's expo is clear: AI is no longer an option; it is the infrastructure upon which the commerce of tomorrow is built.
The eCommerce & Digital Marketing Expo is the biggest event for the eCommerce and the Digital Marketing in Southeastern Europe.
It is the biggest professional event in exhibition size, as well as in exhibitors and visitors numbers. It is held annually, once in Athens and once in Thessaloniki.
During the six years that it has been held with this concept - after succeeding the Web World Expo, that had a course of 8 years - it has doubled its size every year.
The ECDM Expo is bringing together the companies that provide online services with the e-merchants and companies that using digital marketing services to promote their activities.
The parallel conference events are key parts and adding value to the Expo. Leading speakers from Greece and abroad join the conferences and share their expertise with the audience.
To attract visitors, the organizer advertise the ECDM Expo in traditional and new media, with targeted campaigns.
In a rapidly evolving industry, the visitors of the ECDM Expo are looking for the partners and the technologies that suit to their businesses and will help them to become more competitive and profitable.
Whether they are businesses that have a commercial activity, or service providers (in tourism etc.) the regular renewal of their online presence, either it is an e-shop or a corporate web page is always beneficial. The digital transformation and the optimization of the marketing and workflow processeses will attract new customers.
The ECDM Expo is the only professional event of the industry in Greece and the wider geographical area, at this size. The event offers to the professional visitors the opportunity to have direct, personal contact with service providers and suppliers, to compare services and companies and to choose the best solution for their needs and budget.
The ECDM Expo conferences are a key part of the event, adding immense value to both the executives and the audience.
The parallel events of the ECDM Expo SE Europe 2026 are:
» The international Conference on eCommerce, participating high-profile international and Greek speakers,
» The international Conference on Digital Marketing, participating high-profile international and Greek speakers,
» The Digital Agencies Roundtable: The annual forum of the Digital Agencies industry,
» The Digital Agencies Awards, the event that rewards Digital Agencies, for their growth, reliability and innovative practices and services.
Address
Evmolpidon 23
118 54, Athens/Greece
General inquiries
For Visitors
For Exhibitors