12:00 - 12:45
Opening - Welcome remarks
Dimitris Papastergiou
Minister of Digital Governance
Hellenic Republic
Alexandra Palli
Deputy Regional Governor for Entrepreneurship & European Programming in Attica
Attica Region
12:45 - 13:00
Fireside Chat
Nikos Drandakis
Founder & CEO
Sync car rentals marketplace
Dimitris Theofanous
Host
13:00 - 13:15
Keynote
Yael Weiss
Lead Solutions Engineer
Shopify
13:15 - 14:00
Break
14:00 - 14:45
Keynotes
Nikos Varvadoukas
Operating Partner, Growth & Transformation
Operandi Partners
Sofia Argiti
Technology Leader
IBM Greece
14:45 - 15:00
Fireside Chat
Ioannis Chatzitheodosiou
President, Honorary Doctor of the UnPi/AUA
Athens Chamber of Tradesmen
15:00 - 15:15
Keynote
Alex Athanassoulas
President & CEO
STIRIXIS Group
15:15 - 16:00
Break
16:00 - 16:30
Panel Discussion: AI-Driven Payments & Fintech
Christoforos Chatzopoulos
CEO, Country Head Greece Global Payments
NBG Pay
Nikos Petrakis
Country Manager
VISA
Eleni Argyropoulou
Head of Commercial
Nexi Greece
Dimitris Mallas
Host
16:30 - 16:45
Keynote
Sean McKeon
Account Director
OpenAI
16:45 - 17:00
Fireside Chat
Yiannis Stathis
CEO
SHOPFLIX
Dimitris Mallas
Host
17:00 - 17:15
Keynote
Fotis Antonopoulos
eCommerce & Growth Advisor
FA
17:15 - 17:30
Fireside Chat
George Chatzigeorgiou
CEO & Co-Founder
Skroutz
Dimitris Mallas
Host
* invited
18:00 - 18:30
Panel Discussion - eCommerce
Costis Papadopoulos
CEO
Lighthouse
Panos Kontopoulos
CCO
ATCOM
18:00 - 18:30
Panel Discussion - eCommerce
Panos Voulgaris
Partner, Creative Strategy Director
MALVI
Errikos Ovadias
E-business Manager
Gregory's
Christos Kounavis
eCommerce Principal Advisor & Managing Director
Velix Ventures
18:30 - 19:00
Panel Discussion - Digital Marketing
Spyros Andriopoulos
CEO
Aboutnet
Dimitris Voudrislis
Managing Director
3ds
Panos Ladas
Managing Director
ON Marketing
18:30 - 19:00
Panel Discussion - Digital Marketing
Marina Vasilara
Digital Chief Officer
Apivita
Harry Mourelatos
Head Of Digital Marketing
Plaisio
* invited
12:00 - 12:15
Opening - Welcome remarks
Dr. Michael Sarantinos
Member of Board, iab Hellas
Founder & MD, Steficon
12:15 - 12:45
Keynotes
Eve Psalti
Sr. Director, Data & AI
Microsoft
Soukayna Ikhiche
Brand Marketing
Meta
12:45 - 13:15
Panel Discussion: From Campaigns to Journeys: How AI makes marketing always-on
Alexandros Kokolis
Founder & Managing Director
Wizard, Datavera
Stefanos Falkonakis
Group Marketing & Communication Leader
Interamerican
Thanos Diamantoglou
Head of Digital
nrg
Zorana Milidrag
Co Founder
eCommerce Association of Serbia
Dimitris Theofanous
Host
13:15 - 14:00
Break
14:00 - 14:45
Fireside Chat
Georgios Efstratiadis
Nooblabs AI
Meta
Dimitris Mallas
Host
14:15 - 14:45
Keynotes
Eleni Lialiamou
AI Product Strategist
KimolianAI, Lovable Ambassador
Zorana Milidrag
Co Founder
eCommerce Association of Serbia
14:45 - 15:15
Panel Discussion: AI for Marketing Transformation - Moderator: Tolis Aivalis
Tolis Aivalis
CEO
Knowcrunch
Vicky Kaoula
CEO
Power Media Productions
Sakis Melissaris
General Manager
Frank & Fame Advertising Agency
Mary Sinatsaki
Entrepreneur / Content Creator
15:15 - 16:00
Break
16:00 - 17:00
Keynotes
Pavlina Katiaj
President
eCommerce Committee of Athens Chamber of Tradesmen
Panos Alefragis
Head of Digital & 360 Advertising Director
The Newtons Laboratory
Maryana Dzhokhadze
Account Strategist
Google
Harry Mourelatos
Head Of Digital Marketing
Plaisio
17:00 - 17:30
Panel Discussion: AI-Driven Marketing: Challanges and prospects
Panos Alefragis
Head of Digital & 360 Advertising Director
The Newtons Laboratory
Stelios Papakostas
CMO
Coffee Lab
Andreas Xenofontos
Head of Digital Marketing & E-Commerce
JUMBO S.A.
Harry Mourelatos
Head Of Digital Marketing
Plaisio
Dimitris Mallas
Host
* invited
