Zappeion∙Megaron∙Athens/Greece

May∙24∙26∙2024

Zappeion Stage B - Agenda

The Agenda is being updated frequently

Day 1 - Friday, May 24 - Session 1 - 12:00-14:00

Andreas Kitsios, Data Specialists Leader, AWS Europe Central

kitsios

12:00 - Elevating customer experience through 360-degree view of Data and GenAI

Andreas Kitsios, Data Specialists Leader, AWS Europe Central

Thaleia Filopoulou, Senior Digital Media Specialist, OTE Group of Companies

filopoulou
12:20 - Navigating the Future - The Role of AI in Media Buying

Alma Adilovic, Regional Business Development Manager, Labrys

adilovic

12:40 - Unlocking the Future: Elevating Marketing Mastery and Harnessing the True Power of CDPs

Alma Adilovic, Regional Business Development Manager, Labrys

Nikolaos Chatzidakis,Co-founder & CTO, ΑfterSalesPro

chatzidakis
13:00 - The Future is Personal: Advanced Mobile Marketing in two steps

Rares Banescu, CEO, theMarketer

banescu
13:20 - e-mail Marketing in 2024

Rares Banescu, CEO, theMarketer

Moderator: Dimitris Mallas

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Break

Day 1 - Session 2 - 15:30-17:30

Natalia Zhukova, Head of Marketing and Market Research, Semrush

zhukova
15:30 - Digital Trends In 2024 And How They Change Customer Minds

Natalia Zhukova, Head of Marketing and Market Research, Semrush

Sylia Evlogimenou,Digital Experience Specialist, Vodafone

evlogimenou
15:50 - Leveraging Customer Data Platforms for Personalization Experiences

Despina Chatziathanasiou, Omnichannel Marketing & Communications Supervisor, Johnson & Johnson MedTech Greece

chatziathanasiou
16:10 - Evolution Unveiled: From Multichannel to Omnichannel Marketing - A Johnson & Johnson MedTech Perspective

Despina Chatziathanasiou, Omnichannel Marketing & Communications Supervisor, Johnson & Johnson MedTech Greece

Aleksandros Zoukos, Business Integration and Performance Manager, Saracakis group of companies

zoukos
16:30 - AI in customer segmentation

Ektor Tolis, Digital Marketing & Ecommerce Manager, Bodytalk

tolis
16:50 - TBA

Ektor Tolis, Digital Marketing & Ecommerce Manager, Bodytalk

Moderator: Dimitris Mallas

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End of Day 1

Day 2 - Saturday, May 25, Session 1 - 12:00-14:00

Marily Mitropoulou, Senior App Growth Manager, Google EU

mitropoulou

12:00 - TBA

Marily Mitropoulou, Senior App Growth Manager, Google EU

Nick Fournogerakis, Senior Commercial Data Analyst, Kaizen Gaming

fournogerakis
12:20 - From Browsing to Binge-Watching: AI-Driven Marketing Mastery at Netflix and Amazon #1

Thanos Petsakos, Data Science & Data Analytics Instructor, Big Blue Data Academy

petsakos
12:40 - From Browsing to Binge-Watching: AI-Driven Marketing Mastery at Netflix and Amazon #2

Thanos Petsakos, Data Science & Data Analytics Instructor, Big Blue Data Academy

Resa Gooding, Partner Engagement Manager, Hubspot

gooding
13:00 - Strategic Alliances: Leveraging Partnerships for Maximum Impact in International Markets

Manos Nikolopoulos, Online Data Analytics Supervisor, OPAP

nikolopoulos
13:20 - How to build an AI recommendation engine

Manos Nikolopoulos, Online Data Analytics Supervisor, OPAP

Panel Discussion

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- The Data, the MarTech & the eCommerce -

Rares Banescu, CEO, theMarketer
Manos Nikolopoulos, Online Data Analytics Supervisor, OPAP
Alexandros Sakellariou, Partner - Head of Performance, Koolmetrix
Fanis Vaharis, Head of Digital Automations & Partner, Omnicliq

Moderator: Dimitris Mallas

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Break

Day 2 - Session 2 - 15:30-17:30

Stavros Grigorakakis, Digital Marketing Strategist, National Bank of Greece

grigorakakis
15:30 - Digital Marketing Essentials: Building Blocks of Effective Strategies

Stavros Grigorakakis, Digital Marketing Strategist, National Bank of Greece

Eleni Koumpli, Google Alliance Marketing Lead, EMEA, Deloitte

koumpli
15:50 - Unlocking the Power of Event Sponsorship: Strategies for Maximizing your ROI and Marketing Impact

Sofia Tsempera, Digital Communication & Brand PR Supervisor, AB Vassilopoulos

tsempera
16:10 - Beyond Likes and Shares: The Evolution of Engagement Metrics in Social Media Marketing

Sofia Tsempera, Digital Communication & Brand PR Supervisor, AB Vassilopoulos

Vlad Marincas, CEO & Data Scientist, AQURATE

marincas
16:30 - Personalization in eCommerce - what we can learn from Google, Netflix, Amazon and Facebook.

Raluca Radu, Founder, MTH Digital - Country Manager, ANSWEAR.ro

radu
16:50 - TBA

Raluca Radu, Founder, MTH Digital - Country Manager, ANSWEAR.ro

Moderator: Dimitris Mallas

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END

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Zappeion/Mansion/Athens

May/24-26/2024

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